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The business focuses on Instagram marketing to increase brand awareness and gain fame among industry competitors. Instagram supports the company to perform all digital marketing activities to increase business sales. The latest trending feature of the application uses for marketing, which allows the brands to connect with their target audience. The Instagram reels are the present trend; all the individuals use to create the enchanting video and enjoy it. The brand website visitors are essential to get better recognition. Instagram Marketing Methods Instagram supports the business to make free promotions and paid marketing. The company that is new to Instagram marketing can go free of cost campaigning like posting the image and video ads in the feed posts and in the Instagram stories to increase the brand identity. The paid advertising helps to reach a wider audience at a faster rate. The existing Instagram marketers are supposed to update the new application trends to utilize it for marketing promotion. The essential types of marketing on Instagram include feed ads, event marketing, influencer marketing. For all kinds of marketing, the brand can use the reels to create their video. Instagram Marketing Using Reels The Instagram reels have been discovered to enhance the video creation to make it present astounding. The Instagram video ads can use the reels effects to impress the broader audience and insist them to follow the brand. The brand should possess the target audience interest and develop the promotion video to gain more audience responses. Reels Helps Events Marketing Events marketing enables the brands to finds their new followers and visitors to the business profile. Instagram events involve brand giveaways, contests, and hashtag challenges. The brands are recommended to develop the brand product based giveaways using the reels to make the video more adorable. The social media audiences expect the events that must excite and entertain for a fantastic experience. The contest has the highest polls for the comments from the audience if it has a great concept. The brand contest must contain more compelling content like product prices and any brand-related discounts to tempt the audience to participate. Using reels, the brand can build fantastic contests to get more followers and elevate the brand reach. Instagram has the best marketing tool to make the most user-generated content by posting the challenge and encourage followers to participate in it. The reels can make the versatile product challenge and make the brand followers produce their video and post it in the feed by defining the brand hashtag. When the follower's network also participates in the hashtag challenge, and this increases the brand traffic. Reels Helps Influencer Marketing Influencer marketing is the unavoidable marketing on Instagram, where most of the business prefer it to find their target audience and convert them as followers. The brand influencer is the person who holds their default followers to listen to the comments and make a decision while purchasing the brand product. After pairing with the business, the influencer will initiate the marketing campaign, such as posting brand ads, perform events and challenges. They use the reels to create the videos for all these activities. The Instagram industry has several influencers, such as micro-influencers, macro-influencers, mega influencers, and nano influencers with different followers range. Influencer chooses person-influential marketing like the individual promoting the brand through their words; these videos can record with the most acceptable enriched brand content to convince the audience to like the video. The likes and comments determine the popularity and its value to the online purchasers. Instagram also allows the business to lift the followers base using buy Instagram reels views. Many brands are claiming this service to increase brand followers. The brands interested in raising the profile visitors must be active on the media by posting the brand updates and the non-business videos to entertain the followers and make more engaged. With the new features of Instagram reels, the business can establish the brand post video with high-quality effects like 2d and 3d to improve the audience's interest. The business reel video, which is highly contented and captioned unique, will drag the audience's attention towards it and make them visit the website. The brand reel video can be shared with the follower's community and motivate them to share their network to get more profile visitors. The proper usage of reels and its effects will enhance the brand's video impression and gain more followers.